Lucy is the founder of Virtually Supported, where she and her team provide strategic business support for coaches & psychologists. Lucy started her business in 2018 following the birth of her son and after she made the decision to leave her job as an Executive Assistant in the City. Alongside her successful Virtual Assistant business, Lucy works as a mentor with aspiring VAs to support and empower them to start their own VA business. Lucy has won 2 industry awards and is passionate about flexible working and helping women to achieve success & flexibility on their own terms.

Lucy lives in Essex, UK with her 3 year old son who is the driving force behind creating a business where she can work flexibly and autonomously. She loves the simple life and they can often be found walking in the woods or growing vegetables for their garden. Lucy has enjoyed reading for as long as she can remember and as a self confessed self-improvement junkie, loves nothing more than reading a good book that will make her think about how to improve her life or business.

Lucy is available for speaking opportunities and to contribute to articles, expert panels, interviews & guest expert sessions.

Suggested topics:

  • How to set up Virtual Assistant business
  • 5 Steps Success Plan for VAs
  • The foundations needed for a successful VA business
  • How to know if a VA business is right for you
  • Identifying your ideal client as a VA
  • How to get clients as a VA
  • The importance of flexible working and the positive impact on wellbeing & productivity
  • Being a self employed parent

Media Coverage


PA Life

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Another Door

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Impact Coaching

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Miss Jones

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Lucy has really helped me over the last year create a more polished and professional look to my coaching and wellbeing business. She has unlimited knowledge about delivering online workshops and courses, while being a wonderful, calming and creative ear to help me when I’ve needed honest feedback or a brainstorm - something I often crave when working alone from home! I couldn’t recommend Lucy more, she understands what I need and offers the accountability that I crave when I get stuck or when the self-doubt creeps in.
Kate Moryoussef,
Emotional Freedom & Forgiveness Coach
I couldn't recommend Lucy's VA services highly enough. Time is a precious commodity and Lucy is skilled at helping to clear my plate of those tasks I don't enjoy, so I can focus on running my business. Lucy really understands my business needs and demands, she's smart, articulate and has a "can do attitude". It's great to work with you Lucy!
Charlotte Smith,
Executive Coach
Lucy shows initiative, takes on tasks with enthusiasm, and goes above and beyond on every job she works on for me. I trust Lucy implicitly, not only in terms of handling sensitive information, but also when it comes to how well she will complete a task - I know that I can hand it over and it will be done to an extremely high standard. Lucy problem solves, takes initiative where relevant, and really gets every aspect of my work. I would recommend her to anyone looking for first-class VA support.
Judith Keys,
Online Business Partner